TIPOFF Magazine was an award-winning, NBA-leading, 56-page, glossy game day magazine, which was distributed to fans in attendance at every Miami HEAT home game. Approximately 10,000 issues were distributed at each home game. I was the designer on the magazine for four seasons creating around 175 magazines total during my time. I was in charge of the page layout and design for every magazine. I worked closely with the Editor-In-Chief while adhering to brand guidelines in an extremely fast-paced environment. Four to five campaigns were used throughout each season based off the jersey the team was using for each home game.
The cover above was created using lenticular printing technology. This special issue celebrates Dwyane Wade's incredible legacy with the Miami HEAT throughout his career and was printed for his very last home game on April 9, 2019 at the AmericanAirlines Arena (now Kaseya Center).
