Concept I created and developed as a year long series to promote Miami-Dade Transit. Each month uses a different theme. The tagline "Drive Less. Live More" has been used for years so verbiage was switched on this campaign to play along each month's theme. January being the theme for resolutions and going to the gym, February showing date nights for Valentine's day, March showing Ultra Music festival, April showing the Underline to enjoy spring activities and May showing the special moments of Mother's Day. The M mask image is the mark used to represent transit in Miami so this campaign incorporates it in a fresh new way.
Examples above show social media posts that were used each month. Spanish and Creole deliverables were also created. DOOH, print, and web banners were part of this campaign as well.
Campaign created to promote riding Miami-Dade transit as part of a series. Gas prices were rising at the time and we wanted to emphasize gas price records and how it is more cost efficient to ride transit. These extension billboards were placed along the highway in Miami. Extended cutouts were used to emphasize the 3D aspect. Imagery of actual Miami-Dade was used to make it more relatable to residents.