Campaign above created for Miami-Dade County's Metrorail Orange Line encouraging
riders to take the line to MIA airport as a way to start and end their vacation.
riders to take the line to MIA airport as a way to start and end their vacation.
Campaign above showing different modes of transit around Miami encouraging people to ride
public transit. Focus was to highlight saving money on gas and tolls when gas prices were rising.
public transit. Focus was to highlight saving money on gas and tolls when gas prices were rising.
Campaign above created to encourage riders to take Miami-Dade's Orange Line with the focus on riding to the Miami Airport as a way to start their vacation. The look and feel of a postcard was used to emphasize a vacation aspect.
Campaign above created to let locals know that students K-12 can receive public transit discounts. Playful and fun elements were used to grab the attention of younger audiences.