Two separate concept ideas commemorating Miami-Dade County's 20th Anniversary for 311. 311 is a non-emergency phone number, a central hub to access a variety of city services. It is used to report non-urgent issues and make inquiries or service requests. The concept on the left emphasizes the celebratory aspect of this anniversary while the concept on the right emphasizes the nostalgia aspect of two decades.
Two separate concept ideas created to help county residents remember to recycle and to do so correctly. Both concepts are meant to be part of a series. Pizza boxes and yogurt cups were new items that could be recycled. We also wanted to remind residents that plastic bags cannot be recycled in bins. A modern style was used for both concepts with catchy phrases to help this campaign stand out to typical county recycling campaigns. I wanted to keep both concepts clean with bold imagery.
Three separate concept ideas created to promote using Miami-Dade's public library and reminding residents that September is Library Card Sign-up Month. The goal was to remind residents that the library isn't just for books but can open up endless world of possibilities with access to a wide variety of resources. I wanted to create whimsical imagery to showcase taking your story further.
Concept idea created as a series to promote water conservation. Water and Sewer has three various categories they want to promote focusing on bathrooms, irrigation systems, and leaks. Showing exaggerated examples of water overuse can help remind residents to be more conscious of their water usage. Adobe Firefly was incorporated to create these images.
Concept created as a year long series to promote Miami-Dade Transit. Each month uses a different theme. The tagline "Drive Less. Live More" has been used for years so verbiage was switched on this campaign to play along each month's theme. January being the theme for resolutions and going to the gym, February showing date nights for Valentine's day, March showing Ultra Music festival, and April showing the Underline to enjoy spring activities. A contactless payment version is used as a generic version to use throughout the year. The M mask image is the mark used to represent transit in Miami so this campaign incorporates it in a fresh new way.
Campaign created to promote riding Miami-Dade transit as part of a series. Gas prices were rising at the time and we wanted to emphasize gas price records and how it is more cost efficient to ride transit. These extension billboards were placed along the highway in Miami. Extended cutouts were used to emphasize the 3D aspect. Imagery of actual Miami-Dade was used to make it more relatable to residents.
Campaign to promote protecting and saving Biscayne Bay. I wanted to create imagery that shows how your day-to-day activities are all "connected" and can impact Biscayne Bay and Miami's environment. AI was incorporated to create parts of this graphic.