Spay It Forward is a public-service branding campaign created to promote free pet spaying and sterilization services in Miami-Dade County. The campaign uses playful, colorful shapes and friendly visual language to make an often serious topic feel approachable, positive, and community-driven. By pairing bright, joyful design with a lighthearted play on words, Spay It Forward encourages pet owners to take action.
This is a strictly digital campaign, executed across social media, web banners, digital out-of-home (DOOH), and digital advertising placements.
Get Chipped or Get Lost is a vibrant, Miami-forward campaign promoting pet microchipping across Miami-Dade County. Inspired by the city’s bold color palette and skyline, the visual system brings local flavor and personality to an important message. We wanted to make it feel relevant, fun, and unmistakably Miami.
The playful tone and punchy headline grab attention while reinforcing a serious takeaway: microchipping helps lost pets find their way home faster and keeps families together.
The campaign was executed across a wide range of touchpoints, including web banners, social media, digital ads, digital out-of-home (DOOH), print, bus shelters, train ads and CPP placements to maximize visibility throughout the county.
This project involved designing a vehicle wrap for an Animal Services adoption bus called the HOPE EXPRESS, created to increase visibility and drive awareness for pet adoption events throughout the community. Using Animal Services’ primary brand colors and a playful, approachable visual style, the wrap was designed to feel welcoming, friendly, and easily recognizable from a distance. The vehicle functions as a mobile, in-person adoption space, allowing residents to meet and adopt pets directly from the bus. It can travel throughout the county showcasing adoptable pets.
Bold graphics and simplified messaging ensure the bus acts as a moving billboard, helping attract attention and spark curiosity.